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Back to the future of advertising
Old school techniques for a new media world
Oct 18, 2022
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Michael Goldstein
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Back to the future of advertising
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January 2022
Why advertising is crucial for Web3
Why close fans aren't enough
Jan 13, 2022
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Michael Goldstein
2
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Why advertising is crucial for Web3
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November 2021
In defence of creativity
Looking past on the badlands of digital and the future of the metaverse
Nov 3, 2021
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Michael Goldstein
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In defence of creativity
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September 2021
The Misbranding of NFTs
NFTs and a misguided launch moment
Sep 13, 2021
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Michael Goldstein
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The Misbranding of NFTs
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February 2021
A marketing lens on the Robinhood disaster
When branding fails
Feb 3, 2021
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Michael Goldstein
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A marketing lens on the Robinhood disaster
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January 2021
A new way to pay journalists
Treating writers like creators
Jan 26, 2021
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Michael Goldstein
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A new way to pay journalists
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September 2020
Creator lessons from Apple and Roblox
How Roblox takes more, but gets more love, from creators.
Sep 2, 2020
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Michael Goldstein
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Creator lessons from Apple and Roblox
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August 2020
Tik Tok Comment Dictionary
Let me be your Gen Z whisperer
Aug 20, 2020
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Michael Goldstein
3
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Tik Tok Comment Dictionary
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The Rollercoaster Ride of Out Of Home
How creativity triumphs in adversity
Aug 14, 2020
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Michael Goldstein
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The Rollercoaster Ride of Out Of Home
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The Death and Resurrection of TV
About TV dying, content thriving and the different ways audiences are being drawn in to a streaming future
Aug 6, 2020
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Michael Goldstein
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The Death and Resurrection of TV
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July 2020
The dramatic rise of online fitness
Living room workouts and a promising future for personal trainers
Jul 31, 2020
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Michael Goldstein
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The dramatic rise of online fitness
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Netflix's Third Lane
How a deep library leads to deep audience growth
Jul 23, 2020
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Michael Goldstein
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Netflix's Third Lane
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