In Media Res

Home
Archive
About
Back to the future of advertising
Old school techniques for a new media world
 • 
Michael Goldstein

January 2022

Why advertising is crucial for Web3
Why close fans aren't enough
 • 
Michael Goldstein

November 2021

In defence of creativity
Looking past on the badlands of digital and the future of the metaverse
 • 
Michael Goldstein

September 2021

The Misbranding of NFTs
NFTs and a misguided launch moment
 • 
Michael Goldstein

February 2021

A marketing lens on the Robinhood disaster
When branding fails
 • 
Michael Goldstein

January 2021

A new way to pay journalists
Treating writers like creators
 • 
Michael Goldstein

September 2020

Creator lessons from Apple and Roblox
How Roblox takes more, but gets more love, from creators.
 • 
Michael Goldstein

August 2020

Tik Tok Comment Dictionary
Let me be your Gen Z whisperer
 • 
Michael Goldstein
The Rollercoaster Ride of Out Of Home
How creativity triumphs in adversity
 • 
Michael Goldstein
The Death and Resurrection of TV
About TV dying, content thriving and the different ways audiences are being drawn in to a streaming future
 • 
Michael Goldstein

July 2020

The dramatic rise of online fitness
Living room workouts and a promising future for personal trainers
 • 
Michael Goldstein
Netflix's Third Lane
How a deep library leads to deep audience growth
 • 
Michael Goldstein
© 2024 Michael Goldstein
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great culture